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Wednesday, November 17 • 2:00pm - 2:45pm
Using Market Research to Build Your Business and Your Brand

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Many businesses and organizations have a great product or purpose that has taken them from an idea to reality and success. Others struggle to gain traction in their respective market, or to resonate with their customers and stakeholders. Market research empowers any business, and especially emerging businesses, to understand their competition, define their competitive niche, and build their brand. Peter Bazeli is a small business owner with a national profile in market research and brand building in the real estate world. This session will focus on the basics of market research that any entrepreneur can tackle, getting to the next level with data, nuance and a competitive edge.

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Peter Bazeli

Principal and Managing Director, Weitzman Associates
Peter Bazeli is a Principal and Managing Director of Weitzman Associates, a real estate development and investment advisory firm based in New York City. He joined the firm in 2004 and has since consulted on real estate assets valued at well over $60 billion, often performing a critical... Read More →

Wednesday November 17, 2021 2:00pm - 2:45pm CST
Rex Theater